They have seen a legitimate downturn in sales across all their brands, with Bud Light suffering the most, however that's been the case with pretty much all beer brands in general. People are just drinking less beer.

[–] empireOfLove@lemmy.one 14 points 1 year ago* (last edited 1 year ago) (2 children)

Yeah, thats overall market trends affecting sales, not a result of their choices or marketing "oops" (that wasn't even an oops, nobody other than inbred homophobic fag-haters gave a rats ass about that campaign)

What people don't understand is how absolutely fucking huge AB InBev is. Just scroll through their list of subsidiary brands for a second. They have over 400 individual brands under their control, they don't give a damn if you stop buying Bud Light. Guarantee almost every single conservative boycotter switched to another beer brand owned by InBev and didn't even realize it lmfao. They were never in any danger.

[–] bitsplease@lemmy.ml 10 points 1 year ago

Guarantee almost every single conservative boycotter switched to another beer brand owned by InBev and didn’t even realize it lmfao.

My uncle was literally complaining about Bud Light being "Woke" while drinking a Space Dust at a family gathering when all this was still fresh lol. I chose to not say anything for comedy reasons lol

[–] Alto@kbin.social 7 points 1 year ago

Im from the STL area, have a couple friends that work there. They've pretty much confirmed exactly that. In fact, there was a short spike in sales revenue because half the ones switched to more expensive InBev brands.

Probably not unexpectedly, BL saw virtually no downturn in sales in STL

[–] bitsplease@lemmy.ml 8 points 1 year ago (1 children)

Are people drinking less beer, or just more local/craft beers? Because my experience has been the latter. I honestly don't know anyone under the age of 40 who regularly drinks the "big name beers", not when they have other options at least.

[–] Alto@kbin.social 9 points 1 year ago* (last edited 1 year ago) (1 children)

Talking to said friends that work at InBev, it's less beer in general. Gotta remember that the core customer base of beer companies are people knocking back 12+ most nights of the week. Those people are (literally) dying out and (thankfully) are not really bring replaced.

Also have to remember that a fairly large portion of "local" craft breweries, at least in terms of sales volume, are owned by corporations like InBev

[–] bitsplease@lemmy.ml 5 points 1 year ago

Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev

This is a fair point, I was a bit dissapointed when I learned that my go-to beer that I thought was from an (admittedly large) craft brewery was just an InBev subsidiary (Space Dust)