this post was submitted on 21 Sep 2023
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Hasbro's problem was confusing the Excel sheet with reality because the management doesn't have a single clue about the product. Once the Excel sheet was modified to be closer to reality by including some representation of the user base's trust, they worked with their new reality to maximize the long term profits.
Unity, on the other hand, adopted the contempt for their own customers philosophy from EA, which requires them to have an adversarial relationship with them. Riccitiello probably can't even sleep properly at night knowing that his customers aren't basically working for him.
"If your customers aren't unhappy with you, you're not maximizing your business upsides", Riccitiello, probably.