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It's not just time and resources, they too are being lied to. If the scam is good enough that people will fall for it, some advertisers will as well.
Right now there are no regulations, so many don't care at all. That sucks, but the scammers are the problem here. They are the ones trying to rip you off. The ad companies might not care if you get screwed or not, but it's unrealistic for us to expect them to know EXACTLY what every client's intentions are. A business could run legitimately for years and then start running a scam. How long would we give the advertisers to realize that the client has started scamming people? Do they get in trouble because they ran ads for someone who would LATER start scamming people?
I'm all for discussing other ways to control advertising, but shooting the messenger isn't it.
I haven't and likely can't think of a good solution to handling the scenarios you're talking about. They are good questions that someone smarter than me should address. However, to use those scenarios to completely admonish advertising platforms for blatantly obvious scams is asinine. "Well, what if a legitimate business starts scamming people?" should have little relevancy to the question of "Should we accept this ad from a user advertising that they're going to double your money if you give them access to your financial accounts?"
I'm not saying it's simple or quick to solve, but there is very obvious low-hanging fruit that could be dealt with but is somehow not because these platforms aren't held accountable whatsoever. It has to start somewhere.
I agree completely. I just wanted to point out some of the difficulties in doing what was posted.