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Companies Think Their Idiot Customers Will Accidentally Cancel Their Subscriptions if It's Too Easy | Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions coul... (gizmodo.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.

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[–] style99@kbin.social 32 points 1 year ago

Companies also often try to stop customers from leaving by offering them better deals before they complete the cancellation process. A “call to cancel” mechanism lets some companies personalize a better deal for a would-be fleeing customer, and better understand why customers are leaving, some customer experience executives say.

This is very similar to how AOL operated back in day. The excuses they use for the abuse they give customers is just amazing.