We are contacting you regarding a past Prime Video purchase(s). The below content is no longer playable on Prime Video.
In an effort to compensate you for the inconvenience, we have applied a £5.99 Amazon Gift Card to your account. The Gift Card amount is equal to the amount you paid for the Prime Video purchase(s). To apologize for the inconvenience, we've also added an Amazon Gift Certificate of £5 to your account. Your Gift Card balance will be automatically applied to your next eligible order. You can view your balance and usage history in Your Account here:
That's true. It's in Amazon's best interest to avoid a situation like this since it makes customers unhappy. When you buy something digitally, it's expected that you get to keep the purchase forever (or at least until the digital store you bought it at goes under). Undoing a purchase like this (assuming it wasn't one of those "too good to be true" purchases where the thing was accidentally discounted or something) would break trust and run the risk of souring the customer's relationship with Amazon. Stores typically only do this (undo a purchase and issue "apology money") if they absolutely need to.