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So, Microsoft now owns Activision Blizzard. How will this affect the rest of the industry?
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this post was submitted on 17 Oct 2023
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One thing missed is the fresh set of eyes on old IP.
Some of the older games / IP that is being bought over has had no or little interest with the old group, so the new company may have a team inside that says "hey we use that now".
It doesn't always work. But it's better than nothing.
Right - like the Andor example.
I feel like Andor was a result of someone talented taking advantage of the Disney Star Wars money hose that got lucky that the corporate Eye of Sauron (aka a bunch of producers and company execs) weren't watching them too closely.
On the opposite side, look at what Microsoft did to Halo (under Don Mattrick's leadership, btw). They decided they didn't want to pay Bungie a nice fat thank you in their potential contract renewal, instead decided to keep the Halo IP, spin up a studio with only a handful of key people and then people who had no idea what Halo was for their LITERAL FLAGSHIP IP.
In general, I am skeptical of how companies will handle IP after big buyouts / corporate consolidation. That way when an Andor comes along, I'm pleasantly surprised instead of finally satisfied as a result of high expectations.