this post was submitted on 11 Jun 2023
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Absolutely and frankly I'd be perfectly fine with A/B testing if it was opt-in. Pop up a little window or notification that says "Hey, this is a new feature, you want it?"
If
You know the feature isn't good and to move on. A lot of people would call that data inconclusive because they want to believe the feature is good but not being able to convince people to opt-in is feedback.
Experimenting on users should be illegal.
Most A/B tests are experiments on features, not on their users.
There's a difference in finding out what features users likes and let's see if we can manipulate their feelings or get them depressed.
The one Facebook did is not really A/B feature testing.
Those who opt-in to tests can have biased results, it's like asking those running Windows 11 if they like Windows 11 more than Windows 10.