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‘It’s quite soul-destroying’: how we fell out of love with dating apps (www.theguardian.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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‘It’s quite soul-destroying’: how we fell out of love with dating apps::For a decade, apps have dominated dating. But now singles are growing tired of swiping and are looking for new ways to meet people – or reverting to old ones

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[–] gregorum@lemm.ee 31 points 1 year ago* (last edited 1 year ago)

On the backend, no company could fulfill their promise if a “special sauce” to successful matching that was especially better than anything anyone else had, so they focused on impulse matching that worked best for short-term satisfaction and hookups. This worked for the dynamic of what people expected, and the reviews and word-of-mouth remained generally high— until we all got burned out on meaningless, futile, superficial relationships.

So, what comes next?