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I have rechecked the image and the coffee comparison was for 2 out of 3.
You are right, that the concentration of the caffeine was as high as it is in a normal cup of coffee. But the caffeine content was given as an absolute value not as a concentration, so it was misleading. But you are right, it was not a lie.
Their text can be easily interpreted as an comparisons of the large or small lemonade with a large or small cup of coffee. Which is not an unreasonable thought, as 30 oz of Cola has roughly the same amount of coffeine (83 mg) as 1 cup of coffee (96 mg, according to Mayo Clinic).
"As much as our dark roast coffee" isn't an absolute value, but I think there really should be a sticker saying "Warning: high caffeine content / approx (x mg small) (y mg med) (390mg large)". This sticker should appear clearly next to the menu items as well as on the cups. Self-serve stations should probably be removed since kids are vastly more likely to drink a ton of lemonade compared to hot, black coffee.
I drank a few of these not sure if it was "as much as a regular coffee" or "as much as an equivalent size." I didn't think twice because I take a lot of caffeine anyway, but I shouldn't have had to google it.
I can see how depending on the circumstances of obtaining the drink, one might not know there is caffeine in it at all:
ordering from a third party online app that doesn't have all the right names, descriptions, and pictures
ordering through a third party proxy or having the item described to you by a third party ("anyone want anything? They have lemonade...")
There really should be a clear notice right on the thing you're about to drink from, of exactly how much caffeine is in it. No marketing crap ("it's charged!") or vague comparisons ("as much as our coffee") suffices.
How about a giant sign that says "390mg large" that everyone is just complaining that "how could she know that 390mg was too much"? Because it does actually have the number 390mg on the sign attached to the machine.
The funny thing in this case is that many people replying to this about what Panera should have done are naming things that Panera had already done in this case.
It does have 390mg large on the machines, but it's easy to miss. I do think it should be way bigger and have way more contrast, preferably a black/white standardized sticker. It doesn't have the mg amount on the cups, or if it does, it's really easy to miss.
I don't pour my drinks at 4' distance, and pictures at a closer range make the sign as obviously in-your-face as it looks in person (my experience). It's approximately the biggest, most blatant signs I've seen on a drink dispenser. Not to mention the massive underlined "caffeinated" on the well menu, and the giant floor signs in front of it advertising how caffeinated it is.
Per the sign: "30fl - 430cal - 390mg caffeine"
It does, and that is below the big ad-line about how it's "as much caffeine as our Dark Roast Coffee".
The real problem here is that they were REALLY pushing the caffeinated nature of the lemonade as a value-add, so it was (nearly?) impossible to miss. We don't know the poor girl missed that sign (as it's unlikely she did), and we can tell that fact because the family's lawyer is also already pushing a second argument that the "as much caffeine as our dark roast coffee" is misleading.
On the cups. The thing that people actually put up to their face and drink. There's a billion reasons why you wouldn't see the sign on the dispenser.
It's not even close to impossible to miss. It's really quite easy.
You mean the standard Panera cups that you use for everything from water to iced tea? Panera is self-serve.
So putting a caffeine warning on the cups used for water and sprite is the right answer, in your opinion? Maybe armed guards for every allergen scanning your wrist?
Agree to disagree. A reasonable person wouldn't miss it if they were paying attention. Do you have any severe food allergies? This really compares favorably to that because typically I get far less warning of an allergen in food than people get of beverages having a little caffeine in them. I don't get "warning contains lobster" on my food plates.
Yes. These ones. The ones for the charged lemonade.
This isn't a little caffeine, this is an uncomfortable amount of caffeine for most people who aren't regular coffee drinkers. Obviously a dangerous amount for people with heart conditions.
Interesting. A lot of Paneras use and advertise regular cups with this (just look at some marketing images to confirm). None o fmy local Paneras have them. I'm not sure there's a NEED to advertise it on a cup, but why not if it's custom I guess.
The FDA doesn't think so. But then, what is "Uncomfortable"? I can't handle the sugar in a can of Coca Cola. I want giant "fuckton of sugar" warnings. And water. If I drink more than 3 or 4 of my water bottle a day I can end up with real medical issues. Giant "don't drink to much water" signs on it?
The problem is that 400mg is not that much in the reality at the restaurant where it was purchased. It's a coffee and sandwich shop, and it's been known for bottomless coffee forever. Guess what happens if you get a bottomless large coffee and refill it just once? 800mg of caffeine baby.
It's literally up there with the most amount of caffeine you can get in one item from the restaurant.
Anyway, really boring argument.
That seems like an odd line. So this drink that's advertised as being just as caffeinated as coffee has a bit less caffeine than coffee. News at 11.
Agreed