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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 10 months ago by JRepin@lemmy.ml to c/technology@beehaw.org

30 comments fedilink hide all child comments

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] davehtaylor@beehaw.org 6 points 10 months ago (1 children)

Yeah, it sucks. But Musk has made it crystal fucking clear what he wants Twitter to be. He's made sure to push right wing misinformation, disinformation, bigotry, transphobia, etc. He forced everyone there to see an ad about a transphobic movie from an alt-right propaganda farm. This platform is now, 100% a hate speech platform, and if you remain there, you are saying you agree and support that mission. There is no middle ground. There is no way to say you didn't or don't know. It's been made very fucking clear.

[–] DrownedAxolotl@feddit.de 1 points 10 months ago

Unless of course a lot of people still there agree with the message that Musk is sending and don't see anything wrong with the content. Wouldn't surprise me.