this post was submitted on 10 Nov 2023
227 points (98.7% liked)
Technology
59676 readers
3323 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
"Man, selling books online is so much hassle, we'll let Amazon do it for us..."
Borders Books, 2001.
The difference is, Borders wasn't creating books. They were just the middleman. It would be more like if individual publishers decided to all start their own book stores to compete with Amazon.
To be fair, they also did a Borders Rewards program that didn't cost anything. They didn't change the prices of the books, but they gave them huge discounts. Which meant the 40-50% of can't from Borders cut. And they pushed them HARD. Everyone had coupons. It was thought that this would get them loyalty over Barnes and Noble. It took maybe a full quarter for them to realize and backtrack the huge discounts, but it was too late. People used them for the coupons, and then bought everything else online or at Barnes and Noble. It was a fast track to profit loss.
Source: I worked there before the Amazon partnership, and after the board admitted they needed to walk back the rewards.
Amateurs making key decisions.