this post was submitted on 17 Nov 2023
400 points (87.0% liked)
Piracy: ꜱᴀɪʟ ᴛʜᴇ ʜɪɢʜ ꜱᴇᴀꜱ
53779 readers
577 users here now
⚓ Dedicated to the discussion of digital piracy, including ethical problems and legal advancements.
Rules • Full Version
1. Posts must be related to the discussion of digital piracy
2. Don't request invites, trade, sell, or self-promote
3. Don't request or link to specific pirated titles, including DMs
4. Don't submit low-quality posts, be entitled, or harass others
Loot, Pillage, & Plunder
💰 Please help cover server costs.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
They do and they don't.
I am not aware of any creators who get sponsorships paid in impressions. Albeit, I don't really talk to anyone who goes hard on tiktok or instagram so there is that.
But it is not at all uncommon for a sponsorship deal to include some metrics. They want to know retention rate, how often people skip past your sponsor bits, etc. And youtube DOES record that. Many videos will have a little chart if you mouse over the tracking bar that shows the most rewatched portions.
And if you can demonstrate that people tend to actually watch your sponsored segments? You often can get a MUCH bigger check. Its why a lot of mid-tier creators will do a skit for their sponsored segment. And why the really big ones completely phone it in because they know the vast majority of their watches are people who can't go to sleep without having Ninja talk about how he can't be around women who aren't his wife.