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Gabe Newell ordered to make in-person deposition for Valve v. Wolfire Games lawsuit
(www.gamesindustry.biz)
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I see, thanks for the clarification. That does sound a bit shitty on their part, especially because when most people are asked "gaming on PC?" they answer "Steam". Lower prices elsewhere might have given a better chance to other storefronts, although I don't think that would have made a huge difference, since Steam is THE storefront
Steam wants to keep it that way. Any references to other storefronts in your demo or game aren't allowed either. So if you're demo has a list of every place to buy the game, it's rejected, can only contain steam. Steam is deathly afraid of losing the advantage.
If they're acting this way it means that either they've already seen a decline somewhere (or at least not as big of a growth) thanks to other storefronts (and maybe other companies' launchers like Rockstar and similar), or anticipate things will get worse in the future. I get it, as a company they want to make more money YoY, but this is definitely an ugly move. Guess I'll add another reason not to buy from them!
Denying references to other places that directly compete with you seems pretty reasonable to me. You don't see toaster boxes at Walmart saying it's also available at Target or whatever
That's true, I was looking at it from a wrong point of view