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Parking isn't as important for restaurants as the owners think it is
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this post was submitted on 07 Dec 2023
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The owners also think that people who drive spend more per person than those who walk or take public transit, but the reality is reversed.
If I'm reading the data right, they actually thought public transport users spent the most per person (they thought they were 15% of customers but made up 19% of revenue, or 1.27% of revenue per percent of customers, versus cars which had 1.13% rppc), but their gross underestimate of public transport patronage meant an underestimate of overall revenue despite this.
For fun, the rppc stats in reality were:
Which is interesting, because it does differ from what other studies have said, which is that cyclists and public transportation users tend to spend more than drivers, where in this study they spent less per person. I wonder how quality of infrastructure and service would impact that. Pedestrians still spent the most per person, though.