this post was submitted on 13 Dec 2023
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Virtual Reality
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They probably looked at Apple's margins and thought this was the easier approach. But I actually think Apple never had lower margins than with the Vision Pro. And it's still too expensive for a big market.
Maybe the Pico 4 isn't selling well. I don't know.
For sure their current products aren’t working as well as they were hoping, otherwise they wouldn’t change course.