this post was submitted on 13 Dec 2023
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Virtual Reality

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Pico 5 Has Reportedly Been Canceled (www.uploadvr.com)
submitted 9 months ago* (last edited 9 months ago) by fer0n@lemm.ee to c/virtualreality@lemmy.world
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ByteDance's main hardware focus now is the development of a high-end Apple Vision Pro competitor incorporating "cutting-edge technologies", a project which Osawa reports is codenamed Swan. This Swan project is "still largely experimental and conceptual" though, Osawa writes, and there's no clear timeline for it to become an actual product.

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[–] bjoern_tantau@swg-empire.de 3 points 9 months ago (1 children)

They probably looked at Apple's margins and thought this was the easier approach. But I actually think Apple never had lower margins than with the Vision Pro. And it's still too expensive for a big market.

Maybe the Pico 4 isn't selling well. I don't know.

[–] fer0n@lemm.ee 2 points 9 months ago

For sure their current products aren’t working as well as they were hoping, otherwise they wouldn’t change course.