Technology
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They don't need the subscription. They make money collecting data and serving ads. They aren't going to charge for that like microsoft does. They aren't that shortsighted.
This current change is to elbow out computers that use cookies for tracking. They are going to be using the browser and they control most browsers. You need to use Safari or Firefox to get away from them. Still safari follows chrome because they have the same heritage of web engine and Google pays apple billions each year. Firefox is also heavily supported by Google, so there's implicit implications involved for Firefox being too different from chrome.