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https://twitter.com/TwitterSupport/status/1682501248334061572
It seems crazy that Twitter is actively taking steps to become a worse social media company. Back when I was a kid, companies were supposed to be these well thought out, highly methodical entities that would only make the most optimal moves. I suppose it's 2023 now though.
Look up enshittitication, it's an interesting rabbit hole.
Basically, the idea is that there is a path companies go along where they first please users to build a user base, once you are bound to a platform and don't want to leave (because "everyone" is there) they instead start to shift towards pleasing advertisers until they also feel trapped (because "everyone" advertises there). The final move is trying to squeeze as much as possible out of all these trapped people and companies. It's not just social media, although this of course makes it most obvious at least for a trapped user base. But this also applies for any other big thing that "evryone" uses.
This looks more like trining to make it run in a stolen raspberry pi in Elon’s basement than trining to extract value.
Let’s be real, there is no value left to extract.
I didn't want to say that Twitters execution of it is perfect, it's just why Elon comes up with all these seemingly insane ideas. He has a huge userbase that won't leave, he had advertisers who he thought wouldn't want to leave and now he's trying to squeeze. The problem is that he obviously didn't have his grasp as tightly around the advertisers as he thought, which is why step 3 of Enshittitication entirely fails, at least from what is known to us. The idea is to keep everyone kind of hostage while you squeeze and while it seems to work with a huge chunk of the userbase, a bigger portion of the advertisers simply move on.
It’s not that huge of a userbase. Pinterest is bigger. Twitter just have a disproportionate amount of celebrities, politicians and journalists addicted to the instant feedback and drama.
Elon is hooked and high on his own supply, so he seems incapable of understand what Twitter actually IS for most users and that “ego boosting machine for the rich and famous” is not a business plan.
Enshitification implies a degree of planning and success that he seems incapable of right now. And you can’t jump to step three without achieving steps one and two. Never good for (most of) the users, never good for the advertisers. Nothing to squeeze.
I mean, it has gone to shit, but it doesn’t seem intentional. Even in the best of circumstances these changes would not be better for the bottom line than just doing nothing.