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this post was submitted on 12 Jan 2024
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I really do think Elemental was quite good, The advertising was really god awful. It was a movie about cultural and societal boundaries and prejudice, not about a opposites attract romance.
But Disney marketing is deadly afraid of being perceived as having some political affiliation. Despite the fact that they will bend over backwards for China, and the whole kerfuffle with Florida. Deep down it's a movie about migrants, and that is a hot topic. This unfortunately kneecapped both the writing and the marketing. That movie could've been so much more and be a giant hit, but all that creative potential was squandered to protect the bottom line.
Yeah, read online before watching it and how it bombed on its initial weekends. Honestly? I don’t get the hate. It was an enjoyable movie with interesting topic at heart. But those topics were not in the marketing, only the romance bit. Shame, but glad word of mouth kinda saved the box office run.
Really? I might have to give it a shot then
Maybe people are just tired of movies about race, sexual preferences and gender plastered everywhere without context and just want to see an interesting story. It used to be like that with movies like toy story, the first couple, and monsters inc.
People LOVE movies about sexual preferences and gender. Rom-Coms are incredibly popular and that's literally all they're about