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‘No way out’: how video games use tricks from gambling to attract big spenders
(www.theguardian.com)
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They use the same strategies as IRL casinos... and many other businesses.
Once upon a time, I was a regular Domino's Pizza customer, then I stopped. A couple months later, they called me to ask "what happened", so I told them: "had a heart attack". Didn't call me anymore.
I don't blame them; stuff happens, things change, it's smart for a business to try to adapt if they can.