this post was submitted on 21 Jan 2024
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X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst (www.businessinsider.com)
submitted 10 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI "undressing" apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk's controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

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[–] zeppo@lemmy.world 82 points 10 months ago (4 children)

Weird, this week they’re also claiming that TwitX has 24 times the engaged users of YouTube.

[–] dinckelman@lemmy.world 60 points 10 months ago (1 children)

Prime example of "source? trust me bro". Elon can make up whatever metrics he needs to, but it doesn't make the platform any better

[–] zeppo@lemmy.world 21 points 10 months ago

Advertisers surely know he's full of crap, too. He can make up fake views, he could even have bots click on ads, but unless he's also going to fake being a customer it will all come out in metrics. Savvy advertisers track all of that. Clicks per display, sales per click.

[–] Introversion@kbin.social 15 points 10 months ago (2 children)

Maybe misspelled “enraged”?

[–] ObviouslyNotBanana@lemmy.world 10 points 10 months ago

Tbf I think the YouTube comment section has that one too

[–] garretble@lemmy.world 5 points 10 months ago (1 children)

I’m curious about what their definition of “engaged” is. I imagine most people don’t make comments on YouTube videos, but twitter’s main focus has always been posting and commenting on others’ posts.

[–] zeppo@lemmy.world 3 points 10 months ago

Scrolling by a video without even looking at it counts, apparently.