Sure, but that's not what we're talking about. We're talking about a Corp that frames fair use as a subset of fair use, making allowances only when it's beneficial to them for marketing

For the most cut and dry example, they allow blog posts praising them... What about a blog post offering a nuanced criticism? What about a satiric post about them?

Those are both undeniably fair use, but by framing it as outside fair use, they're being shit heels