A huge chunk of the population got very cheap(It was literally free at first) access to the Internet when Reliance Jio launched their telecom services in 2016. The ruling party already had set up their digital psyop operations by then so they always controlled what indians consumed and shaped narratives on the go. The bjp has almost total control of Indian MSM, they control the Internet with their troll army and when things start going against them, they just shut down the Internet in areas with dissent to prevent news from getting out while the army and police terrorise the people.