this post was submitted on 06 Feb 2024
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Local social media is different from bigger social media platform.
Those big social media generally are American/Western-centric. Sure, you can find local community on them, but their moderation system are often still Western-centric.
You'll surprised on how often other language being moderated (deleted/removed) because it mistaken as hate speech. For example, word that in certain language has neutral meaning, but mistaken as offensive in English.
Also, local social media often designed to local culture. Xiaohongshu and Plurk are the primary example. Entirely unique UI and user experience.
Even fediverse also this cultural-focused software. Take a look on Misskey (a Japanese-made fediverse software), it primarily designed for Japanese internet culture, which entirely different from Mastodon or Pleroma.
Local will never take off tho.theres only one way that can happen and that one thing will never. It is if we broke up all the big social media companies.
They don't need to get big like Meta or any Western social media.
They simply need to serve their targeted demography well to be able to survive. A lot of East Asian platform doing basically that, still alive even after a 15+ years.