this post was submitted on 06 Nov 2023
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What's happening is that when things act as an ad they fulfill the same marketing purpose as a paid advertisement. Just because it happened to you, doesn't mean talking about it online is not marketing in its effect. But I see where you're coming from.
This idea is like thinking that people with shirt with huge brand names on them are helping to raise that brand's awareness level with others. Things can be more than one thing at the same time.