this post was submitted on 27 Feb 2024
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327
Apple cancels Apple Car project after more than a decade (9to5mac.com)
submitted 6 months ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[โ€“] BoisZoi@lemmy.ml 6 points 6 months ago (1 children)

I always saw this as just a way to compete with Google.

[โ€“] Buffalox@lemmy.world 4 points 6 months ago

Maybe it was, but I think it was because analysts argued that full self driving will be a multi trillion dollar business. And Apple wanted a piece of that pie.
Now I guess they figure the pie might be less attractive compared to just working on AI without the car.