Not The Onion

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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] hannes3120@feddit.de 3 points 8 months ago (2 children)

At least here in Germany everyone is selling drinks (beer as well as Softdrinks) from the tap in cups with usually 1 or 2 euros as a deposit so people don't throw them to the ground and create a hazard

Often the cups are also branded from the band so I collected a couple over the years

[–] Ookami38@sh.itjust.works 2 points 8 months ago

Ah, a deposit. That makes sense, so it'll never happen here jn the states lol.