this post was submitted on 18 Mar 2024
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The ultimate goal is to prevent people from starting. Cessation is a secondary goal, and always has been. Because it’s much much easier to intercept an addiction before it starts.
That’s what this sort of display is trying to do. It’s not going to deter current smokers, because they already know what brand they like. But it will be very effective at stopping new people from starting.
Makes sense.