this post was submitted on 19 Mar 2024
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they probably got a lot of people to buy the first couple battlepasses. a success for that quarter, maybe, but probably not the long tail they were hoping to get from transforming it into the GaaS model. they probably made more money from OW1 lootboxes, overall
I really doubt it considering how many boxes you got thrown after you, with coins for dups with which you can just buy skins. Was a great system for the player, but probably terrible monitarily.
It had made them over a billion dollars as of 2019