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Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

231 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] crazyminner@lemmy.ml 88 points 7 months ago (2 children)

The amount of ewaste they will be producing when they push that update. Should be against some environmental laws.

[–] melpomenesclevage@lemm.ee 64 points 7 months ago (2 children)

Not what laws are for.

Is what guillotines are for.

[–] JonEFive@midwest.social 14 points 7 months ago (1 children)

Give me freedom from advertising or give me death.

[–] starman2112@sh.itjust.works 5 points 7 months ago (1 children)

Roku would gladly do the latter if they thought it profitable

[–] quaddo@lemmy.world 7 points 7 months ago

Roku somehow thinking that the Ferengi rules of acquisition was a how-to guide book.

[–] AtariDump@lemmy.world 6 points 7 months ago (1 children)

[–] melpomenesclevage@lemm.ee 2 points 7 months ago* (last edited 7 months ago)

Bread and circuses. They're gouging us on the bread and making the circuses inaccessible, these dipshits are practically begging for a red terror, by making the worst outcome still better than the ongoing white.

If I were making their decisions for them; I'm not sure I could do much better at priming the populace for revolution.

[–] jaybone@lemmy.world 14 points 7 months ago (2 children)

Can’t we put these devices in some kind of dev mode and install software to stop this shit?

I assume these devices run some kind of Linux kernel, with a stripped down Linux distro.

[–] swab148@startrek.website 22 points 7 months ago (1 children)

The problem there is proprietary hardware blobs, no one's made open-source drivers for any of the myriad TV manufacturers, each with their own OS.

[–] jaybone@lemmy.world 3 points 7 months ago (1 children)

How do emby or jellyfin devs develop clients on roku?

I would think, if you have that level of access, you could also stop or patch whatever OS services they run.

Surely you can ssh into these devices right?

[–] sugar_in_your_tea@sh.itjust.works 1 points 7 months ago

The API for developing apps is absolutely open, but the OS isn't. They'd give you some kind of development environment (like Android with Android studio), and a way to get logs out. The apps are often vetted by the platform like Android and iOS apps are, and they'd be able to override anything your app could do anyway.

So think consoles, phones, tablets, etc. The OS is locked down, but you can develop apps for it.

So probably no SSH access unless you find a backdoor or something. Your time is better spent buying something without that crap, like certain projectors, commercial displays, etc. They subsidize the cost of the TVs with that nonsense, so they're going to prevent you from removing it.

[–] 0x2d@lemmy.ml 0 points 7 months ago (1 children)

roku generally puts a lot of effort into security

[–] ilmagico@lemmy.world 11 points 7 months ago (1 children)

"security" for themselves, not the customer, I guess

[–] 0x2d@lemmy.ml 3 points 7 months ago

i'm trying to say that they're pretty locked down