this post was submitted on 19 Apr 2024
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They dug their own grave with the 32x and Saturn. The Dreamcast was the final blow.
The 32X was a disaster and it was bred from a conflict between Sega USA and Sega Japan.
In the US, the Sega CD had been a HIT. Japan wanted to drop it, US said "we'll take it!" and it ended up being the #1 peripheral with more games for it than any other console add on ever. Over 200 games.
So when Sega Japan wanted to get the Saturn rolling, Sega US demanded a stop gap between the Genesis and Saturn. Japan resisted, and US went "Yeah, well look at Sega CD, what do you know?" and went with the 32X.
From the start, Japan wasn't interested, did everything to ignore the product and effectively killed it.
In retaliation, US chose to launch Saturn several months too early. I think they knew going head to head with the Playstation was a death sentence, so they dropped it 5 months early to "select retailers".
This had 2 problems:
https://youtu.be/ubJSL5GhSZU