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submitted 2 months ago by MicroWave@lemmy.world to c/news@lemmy.world

Many more people are jumping from one streaming subscription to another, a behavior that could have big implications for the entertainment industry.

Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services. More than 29 million — about a quarter of domestic paying streaming subscribers — have canceled three or more services over the last two years, according to Antenna, a subscription research firm. And the numbers are rising fast.

The data suggests a sharp shift in consumer behavior — far from the cable era, when viewers largely stuck with a single provider, as well as the early days of the so-called streaming wars, when people kept adding services without culling or jumping around.

Among these nomadic subscribers, some are taking advantage of how easy it is, with a monthly contract and simple click of a button, to hopscotch from one service to the next. Indeed, these users can be fickle — a third of them resubscribe to the canceled service within six months, according to Antenna’s research.

“In three years, this went from a very niche behavior to an absolute mainstream part of the market,” said Jonathan Carson, the chief executive of Antenna.

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[-] Aviandelight@mander.xyz 144 points 2 months ago

I really don't understand why streaming business are so surprised. They are providing television for rent and users are renting it plain and simple.They seem to think they are entitled to lengthy subscriptions from users when in reality they aren't providing a service that's even stable or worth it.

[-] echodot@feddit.uk 47 points 2 months ago

The Netflix model was only ever really sustainable as long as there was only one or two providers. As long as there was only Netflix people were quite happy to just stay with the subscription because all of the content was on one convenient platform.

If I want to watch popular shows and how I have to subscribe to five or six services. Why would I do that if they are all still going to be there in a couple of months.

[-] corsicanguppy@lemmy.ca 28 points 2 months ago

The Netflix model was only ever really sustainable as long as there was only one or two providers

The netflix model of streaming for cash was sustainable. The practice of gouging to where people will churn, that's more widespread and an expected result.

[-] Pofski@lemmy.world 7 points 2 months ago

The moment that I wasn't allowed to do with my 6 accounts what I want to do, it was done for me.

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this post was submitted on 22 Apr 2024
304 points (94.4% liked)

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