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A shadow of his former self (lemmy.world)

submitted 7 months ago by The_Picard_Maneuver@lemmy.world to c/whitepeopletwitter@sh.itjust.works

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[–] _sideffect@lemmy.world 2 points 7 months ago (1 children)

Is it because they tried to make him less masculine?

[–] intensely_human@lemm.ee 1 points 7 months ago (1 children)

Are you asking because you don’t know?

[–] _sideffect@lemmy.world 3 points 7 months ago (1 children)

I honestly have no idea why they changed the logo

[–] Donkter@lemmy.world 3 points 7 months ago (1 children)

I think the cost saving on color printing like someone mentioned elsewhere makes a lot of sense.

[–] _sideffect@lemmy.world 2 points 7 months ago (1 children)

At a time when mostly all corporations are raking in millions in profit, now they choose to reduce a small amount of color? Lol, it's funny

[–] Donkter@lemmy.world 2 points 7 months ago

"they" lol.

It's not like Mr. Corporation said "Cleatus! reduce the colors needed to print this sticker! That's what's going to make us a profit for this quarter!" Instead, Cleatus and his logo team are incentivized to cut as much cost as they can because they get a bonus every quarter based on how much money they save the company. So someone on his team whose expertise is in label manufacturing for the company pointed out that they could save a fraction of a penny per sticker by reducing the amount and variety of ink it takes to produce the sticker.

That and/or someone in advertising has decided that now, statistically, is a good time to rebrand, and what I said above in combination with the current trend of minimalism means that this new logo fits all the criteria while saving money.