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Why is there a surge of deodorant products mostly advertised to women in the US? (lemmy.world)

submitted 6 months ago by MutilationWave@lemmy.world to c/asklemmy@lemmy.ml

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So I have balls and yeah they're the first thing on my body to start to smell. I can skip a shower if I'm in a hurry and I don't smell much. That's with working a job that's usually physical. I was a punk kid fucking punk girls when I was younger and we didn't bathe every day. I didn't notice much smell then.

Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What's up?

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[–] jordanlund@lemmy.world 13 points 6 months ago

The full body deoderant people are expanding into the male market. Not sure why they felt the need to change the name, I think it's the same stuff? 🤔

Women:

https://lumedeodorant.com/

Men:

https://shopmando.com/

Note, same company. I haven't tried it, some reviews say it smells funky, like sour milk or bad cheese, which, you know, I don't need to spend money to smell funky. LOL.

https://selfmagnitude.com/blog/brutally-honest-product-review-lume-deodorant

I did learn, after buying a hot tub, that men and women have a pH difference, so that might have something to do with it.

https://onlinelibrary.wiley.com/doi/abs/10.1034/j.1600-0846.2001.70206.x

"A statistically significant difference in skin pH between men (mean pH=5.80) and women (mean pH=5.54) was found, with women being more acidic than men (P<0.01). No difference between right and left arm was found. In men, the area closest to the wrist had significantly lower pH values compared with the proximal sites. This was not the case in women. Skin surface pH decreased during normal working hours in both genders."

Since Lume and Mando started their big marketing push, other known brands are doing the full body treatment, I think I'd trust them over Lume and Mando which look to be mostly marketing.

Secret (guessing for women):
https://secret.com/en-us/shop/aluminum-free-whole-body-cream

Old Spice (guessing for men):
https://oldspice.com/total-body/