this post was submitted on 09 May 2024
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[โ€“] Cavemanfreak@lemm.ee 7 points 6 months ago (1 children)

The section Methods on the Cambridge Analytica wiki page explains it pretty well. While it's not proven to be able to directly influence voting, it's effective at swaying people's opinions and emotions about subjects.

[โ€“] Woozythebear@lemmy.world -2 points 6 months ago

So it's all bullshit then, got it.