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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 3 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

118 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] piccolo@ani.social 6 points 3 months ago (1 children)

Tbh, having advertisment on billboards in a racing game is the less intrusive and immersive way to do in game advertisement.

But then again billboards in real life are an eye sore. /shrug

[–] Schadrach@lemmy.sdf.org 1 points 3 months ago

City of Heroes tried the same basic thing back in the day. They figured it's an urban environment that has billboards and posters as part of the general clutter, why not get paid to switch out a fake ad for a real ad?