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In a quiet suburban neighborhood where minivans outnumber streetlights, a group of women have been ingeniously disguising their love of wine as a book club. While their intentions may be transparent to everyone else, these winos insist that their guise is a stroke of genius. “It’s a sophisticated literary club that explores classic as well contemporary novels, okay? We don’t have a wine problem. We can stop anytime we want!” said club president, Charlotte Chardonnay, as she poured herself another glass of Merlot. “We appreciate literature just as much as we appreciate a glass of wine filled to the brim. Why not combine the two?”
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A lot less women drank back then from what I understand (and similarly it was women that led the movement against alcohol). Even in the mid to late 20th century the gender bias was toward men, but it's pretty close to 50/50 in this century.
Whether suburbia independently increased alcohol consumption amongst women is another question, and so you'd need to compare drinking levels between different locations.