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this post was submitted on 11 Aug 2023
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Because your 0$ per month after dropping them doesn't hurt their bottom line.
Corporations generally weigh the risks and the benefit often wins out and they make more money because there are enough people that either reluctantly cave into the fee increase, forgot about their subscription or just don't care that it's going up.
It's fairly seldom (but seems to be increasing over the years) to see so much backlash that a company walks back on what they were planning to do.
My favorite example of the reverse in recent memory has been Wizards of the Coast essentially going back completely and then some on their unpopular OGL changes after a significant portion of their DnD Beyond members canceled their subscriptions.
They want you to drop your subscription to the ad-supported tier.
Like 22% of Americans never check their credit card statement details.