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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 6 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] dorumon@lemmy.world 1 points 6 months ago* (last edited 6 months ago)

Oh I just won't in the future. Like I already ripped discord out of my life alongside most social media. Meaning I'm capable of doing it with YouTube as well especially as I was terminally online on discord. Plus I have literally infinite media to consume anyway via piracy and games on steam to get to alongside the odd source port or two.