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Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News (www.ghacks.net)

submitted 5 months ago by IndustryStandard@lemmy.world to c/technology@lemmy.world

147 comments fedilink hide all child comments

When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won't be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

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[–] conciselyverbose@sh.itjust.works 2 points 5 months ago (1 children)

But Windows is the product. Hardware is a small part of their revenue, and most of their install base is hardware that isn't theirs.

MacOS is also part of Apple's product, but they pretty much only sell higher margin premium hardware that both pays for and streamlines the OS development process.

[–] bolexforsoup@lemmy.blahaj.zone 0 points 5 months ago (1 children)

Windows OS is not the product.

[–] conciselyverbose@sh.itjust.works 3 points 5 months ago

Yes, it absolutely is.