this post was submitted on 18 Jul 2024
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Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy (www.foxbusiness.com)
submitted 7 months ago by wintermute_oregon@lemm.ee to c/conservative@lemm.ee
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[–] realcaseyrollins@noauthority.social -3 points 7 months ago (4 children)

@wintermute_oregon @Hobbes_Dent I think a more straight question would be, are boycotts bullying? Or activism against a company bullying?

[–] BearOfaTime@lemm.ee 2 points 7 months ago* (last edited 7 months ago) (1 children)

How the fuck can a consumer bully a corporation.

You're just moving the goalposts.

Bud said "fuck you" to their primary consumers. They, in turn, said "OK".

[–] Anticorp@lemmy.world 2 points 7 months ago* (last edited 7 months ago) (1 children)

In a shocking admission, a recent interview on the "Make Yourself At Home" podcast shows Bud Light's Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand's focus is to no longer cater to "frat guys" to promote inclusivity.

Does she think that fraternities don't have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don't go "we want to be inclusive, so fuck this group in particular". If you want to be inclusive, you widen your market appeal, marketing to diverse groups.

[–] Anticorp@lemmy.world 1 points 7 months ago

The weak cannot bully the strong.

[–] BearOfaTime@lemm.ee -2 points 7 months ago* (last edited 7 months ago)

This wasn't a boycott.

Bud told their primary consumers they didn't want Bud Light associated with them.

So their primary consumers went elsewhere.

Why challenge your customers to like you, especially when your beer sucks so bad.

When people straight up tell me that they don't like me, I don't associate with them if at all possible.

Are you seriously arguing those consumers must continue to purchase bud after they were told to fuck off?

Sounds like fascism to me.