this post was submitted on 25 Jul 2024
699 points (98.5% liked)

Technology

59211 readers
2636 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
699
YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 3 months ago by downpunxx@fedia.io to c/technology@lemmy.world
377 comments fedilink hide all child comments
 

YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

you are viewing a single comment's thread
view the rest of the comments
[โ€“] dan@upvote.au 17 points 3 months ago* (last edited 3 months ago) (1 children)

YouTube is forced to display the "Advertisement" mark

They're forced to identify that it's an ad, but they don't have to do it in a machine-readable way. There's many different approaches to show an "Advertisement" or "Sponsored" label that appears to users but that blockers can't easily find.

[โ€“] deadcade@lemmy.deadca.de 12 points 3 months ago

If they don't link to the advertisers page, they'll lose advertisers, which is the last thing YouTube would do. Legally, a video-embedded "Advertisement" indicator could work, but the link to the advertisers page remains.