this post was submitted on 04 Jun 2024
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Ikea is hiring UK workers for its new store in Roblox (www.eurogamer.net)
submitted 5 months ago by misk@sopuli.xyz to c/games@sh.itjust.works
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[–] DrCake@lemmy.world 35 points 5 months ago (1 children)

Am I missing something, because I’d imagine the target audience for Roblox is not the same as the one in the market for a new bed side table?

[–] CaptainSpaceman@lemmy.world 25 points 5 months ago (2 children)

It is not just Ikea that is using Roblox to expand its reach. Netflix is also coming to Roblox, with the streaming giant recently revealing its "digital theme park" on the gaming platform, known as Nextworld. This will essentially acts as a hub where players can access areas, characters and games based on Netflix properties, such as Stranger Things and One Piece.

Seems like a way to get branding imprinted on young people. Plus IKEA is a budget brand, so makes sense to target future college dorm folks.

[–] prettybunnys@sh.itjust.works 15 points 5 months ago (1 children)

“Oh shit I can buy the real life version of this game asset???”

[–] PerogiBoi@lemmy.ca 6 points 5 months ago

It’s unfortunately genius.

[–] Mirodir@discuss.tchncs.de 7 points 5 months ago (2 children)

Somehow Roblox has become the Metaverse Meta was trying to build...

[–] pewgar_seemsimandroid@lemmy.blahaj.zone 1 points 5 months ago

yeah, it's fine.

[–] RvTV95XBeo@sh.itjust.works 1 points 5 months ago

Always has been.jpg

[–] sugar_in_your_tea@sh.itjust.works 12 points 5 months ago (1 children)

Huh, I just lost a lot of respect for IKEA...

[–] rdyoung@lemmy.world 2 points 5 months ago (1 children)

You had respect for ikea? There stuff is cheap and shitty, it's great for a dorm room or first apartment but it's not really made to last.

[–] sugar_in_your_tea@sh.itjust.works 13 points 5 months ago* (last edited 5 months ago) (1 children)

We actually buy a lot from them and they're reasonably durable. We've had a lot of their stuff for the ~10 years we've lived in this house. Some of their stuff is utter trash, and some is overpriced, but we've been happy with most of what we got.

We don't go there for everything, but we do buy a fair amount. I have kids and they love "building" things from IKEA. I'll probably end up building my own furniture at some point (I have the tools, but not the time), and it'll probably be based on IKEA styles.

An important thing to note is that they don't move well, so if you're moving between apartments, expect stuff to break. We have some "nicer" furniture from a local furniture store, and they seem more sturdy for that kind of thing, but we don't like the style as much and it costs way more.

[–] Fiivemacs@lemmy.ca 2 points 5 months ago (2 children)

Furniture that needs to be bolted to the walls to ensure it doesn't fall apart from you walking around causing it to shake and wobble isn't furniture in my eyes, it's decor.

If it's made of Ikea 'wood', it's not worth it. Anything plastic molded, sure. It's probably ok for a year or two.

[–] RecluseRamble@lemmy.dbzer0.com 2 points 5 months ago

We still have some Billy (wooden) shelves that are well into their second decade without anything more than some tiny scratches even after two moves.

You sound like you don't have first hand experience with their products. They sure have lots of trash but there are some good products in their huge catalog.

[–] sugar_in_your_tea@sh.itjust.works 1 points 5 months ago

Furniture that needs to be bolted to the walls

I never bolt mine to my walls, and it's fine.

Ikea ‘wood’

Yeah, I'm not a fan of their particle board or whatever, but they seem to have designed around it well given that my furniture has held up well. It's cheaper than the furniture store stuff, and I hate the sales tactics they use at the local furniture stores, so it's a win-win for me.

We'll probably get some "nice" furniture once my kids are done dumping soda and whatnot all over our stuff, but my IKEA stuff has held up way better than I expected.

[–] Diplomjodler3@lemmy.world 8 points 5 months ago

Roblox is the new Second Life, then?

[–] itsgroundhogdayagain@lemmy.ml 8 points 5 months ago

I can't wait to try the Roblox meatballs

[–] redcalcium@lemmy.institute 7 points 5 months ago (3 children)

Does this mean Roblox is becoming this generation's Second Life now?

[–] NoIWontPickAName@kbin.earth 3 points 5 months ago

There is one of the ancients

[–] OsaErisXero@kbin.run 3 points 5 months ago (1 children)

I would argue that's VRChat. Idk what roblox is becoming.

[–] Duamerthrax@lemmy.world 2 points 5 months ago

Children and groomers. That's who roblox is for.

[–] Aatube@kbin.melroy.org 1 points 5 months ago

that was what they were always going towards

[–] cafuneandchill@lemmy.world 5 points 5 months ago

What the fuck

[–] Etterra@lemmy.world 3 points 5 months ago

I hate this cancer of a game and this just illustrates once again why that hate is well deserved.

[–] steeznson@lemmy.world 1 points 5 months ago

A boring dystopia