Better content.
I think this might be the new Turing Test right here: If you can't shitpost to the level of six-sided ursines, you're not human.
Realistically, it's a counterprogramming game. Content farms either want to sell you something, or drive you in endless circles to make ad revenue. That inherently steers towards certain kinds of messaging, which have a distinct smell.
When that's the competition, the audience burns out. We all have our mental or technical block lists-- this site never actually delivers ehat it promises-- and they'll grow over time.
The content-farm only works for low stakes scenarios, where people don't mind scrolling into an endless void. But that's basically the web equivalent of turning on the TV and listening to the random sitcom noise while doing something else. For anything more important, the bloxklists go up and people still end up looking for real resources.