this post was submitted on 13 Jul 2024
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Formula 1

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Rolex to Cede Formula 1 Sponsorship to LVMH (coron.et)
submitted 4 months ago by lazycouchpotato@lemmy.world to c/formula1@lemmy.world
6 comments fedilink hide all child comments
 

After 11 years as a Global Partner and the Official Timepiece of Formula One, Rolex will cede the sponsorship to LVMH, according to sources in Geneva.

According to sources, the LVMH group will be the official chronometer next season, beginning in Jan. 2025. The new annual contract is reportedly worth $150 million.

The LVMH group owns 75 brands, including TAG Heuer and Hublot.

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[–] Bademantel@feddit.de 19 points 4 months ago (1 children)

I do not care at all.

[–] JJROKCZ@lemmy.world 14 points 4 months ago

Yea this isn’t important to Motorsport or F1. This is just marketing and advertising garbage that should be ignored so one day marketing and advertising people can be forced to do useful jobs

[–] blackstrat@lemmy.fwgx.uk 5 points 4 months ago

Well I for one will not be buying a Submariner next year!

[–] smeg@feddit.uk 4 points 4 months ago

Official Timepiece

official chronometer

These guys really don't like calling their watches "watches"

[–] ninth_plane@lemmy.world 2 points 4 months ago

After 11 years as a Global Partner

Their watches can't be any good if they can only measure this time to the nearest year...

[–] mhague@lemmy.world 1 points 4 months ago

So... a different design on gloves?