Overall, they seem to be doing the right things for long-term ownership and repairability. As new hardware manufacturers, they're going to have a couple issues, just like their rechargeable bios battery design, but they've handled them well.
I would like them to open source their schematics, but they have contractual obligations preventing them from doing so, so making the schematics open after signing an NDA is a fair middle ground, and more than any other company will do. So kudos for that
I personally own a framework, and worked with them to fix a charging issue, and they did all the right things, professional, no issues at all.
One small issue that people seem to have, is their unwillingness to talk about core boot or libre boot, but that's a small thing.
They are a startup, so you always have to question what revenue streams they're envisioning long-term.
They're my kind of crazy: I hope they succeed, at least I hope they start industry trend for repairability and long-term ownership.