I'm guessing the dev is cashing out and probably doesn't expect Lemmy to last.
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The data is less about what you are personally doing and more things like which device does a user have, which country is a user from, how often do they use the app, and how often do they click on ads.
You can dig more into what admob means by usage data here: https://support.google.com/admob/answer/9263723
I would never ever put this garbage in my app. No way I am going to use sync again.
That's a good question
Yeah, I saw this too when I went to download, and this bothers me a little bit. None of the other Lemmy apps I use collect my data.
Is this decision set in stone?
Will you be able to one-time-pay beforehand? Before all these trackers take effect or will they still stay after the purchase? Pretty hard to consider a non-FOSS app that tracks you even if you pay. Might be great for lemmy's adoption but not for the fediverse' spirit.