this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] wirebeads@lemmy.ca 18 points 6 days ago (2 children)

Looks like I dropped Reddit at just the right time.

[–] brucethemoose@lemmy.world 4 points 6 days ago* (last edited 6 days ago) (3 children)

If you don’t mind me asking, how did you find it?

There are reports of Reddit banning Lemmy mentions, and Google searches floating “Lemmy is bad” Reddit threads to the top.

[–] return2ozma@lemmy.world 7 points 6 days ago (1 children)

I came over to Lemmy during the Great API third party disaster. The exodus had commenters saying to come over to Lemmy.

[–] eugenevdebs@lemmy.dbzer0.com 3 points 6 days ago

Same, word of mouth is how I found lemmy. Beehaw, then a few others, now I'm here on db0.

[–] wirebeads@lemmy.ca 4 points 6 days ago

I googled Reddit alternatives. I see Reddit as turning into just the next Twitter cesspool. There’s no longer any constructive conversation.

The problem is you can’t have real conversations that stoke any flames because they’re a public company and answer to the shareholders, so they, reddit, deem what is appropriate to be posted.

[–] wabasso@lemmy.ca 3 points 6 days ago

It was word of mouth for me. But now you’ve got me curious about occurrences of the term Lemmy on Reddit.

[–] golden_zealot@lemmy.ml 1 points 6 days ago

Indeed, and welcome to you.

[–] HairTransplants@lemmy.world 20 points 6 days ago (1 children)

i hope there is a mass migration here

[–] JimmyMcGill@lemmy.world 8 points 6 days ago

The more they do shit like this the more they will

I mean, honestly Reddit is a dead site walking. At this point is not if it will “die” but how fast and I guess more importantly where will its users go. Hopefully here but who knows

[–] LovableSidekick@lemmy.world 5 points 6 days ago

Reddit: Here's another reason not to use our site.

Users: Ok bye.

[–] odelik 4 points 6 days ago

What I find hilarious is all these companies doing this shit after all the advancements in programming languages and paradigms in the last few years.

Thanks to tools like Node.js, React, Flask, Reflex, OpenAPI Gen, GoLang, and more, people that are fed-up and have the know-how can stand up competing technology in record time.

I look forward to see what comes out of this corporate power grab. Hopefully there's not a lot of pain and suffering alkng the way.

[–] andxz@lemmy.world 4 points 6 days ago

By far one of the easiest decisions was jumping on over here - and I barely understand it half the time.

Second best was ditching Facebook like it was cancer.

I feel like this is gonna be a cash cow for reddit, just not in a way spez can just openly talk about.

A huge portion of reddit is OnlyFans promos. Reddit is making zero off of all this, because traditional advertising doesn't want to associate themselves with porn. A bunch of these "paid subreddits" will basically be a reddit's attempt to compete with OnlyFans.

I honestly think it'll work. There's a lot of money in porn.n

[–] Hawk@lemmynsfw.com 2 points 6 days ago

There's nothing on Reddit anymore. It's really unfortunate but I don't see how this is going to help them regain any consistent user base.

[–] sol6_vi@lemmy.world 2 points 6 days ago

Glad I was finally early to something for once. It's been nice reading the reddit news from Lemmy for the last year or so.

Good thing I discovered Lemmy!

[–] Kyle_The_G@lemmy.world 397 points 1 week ago (14 children)

I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.

[–] MrVilliam@lemm.ee 105 points 1 week ago (3 children)

Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It's like how people tend to be nicer in a small town because you know you're gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it's worth it to have this much more pleasant space that isn't so packed with content as to be addictive. Good vibes.

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[–] Tylerdurdon@lemmy.world 40 points 1 week ago

Yep. When RIF was killed, I closed that door immediately (was not easy). It was to be expected though, I think. Once a site reaches critical mass, money interests enter the picture and greed can always screw up a good thing. It's a shame.

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[–] Nima@leminal.space 167 points 1 week ago (13 children)

imagine charging for displaying content you didn't even make.

the balls are astounding, but this ain't gonna go well for them.

[–] JackAttack@lemmy.dbzer0.com 49 points 1 week ago* (last edited 1 week ago) (10 children)

I disagree. I hate the decisions they make and personally, along with you, I think it's idiotic.

But while I hate on them, they will get away with it. Theyre not stupid. The decisions don't align with its users but it will still work.

Look at netflix raising prices for arguably worse content. Working for them.

Reddit; Charging for the API essentially killing almost all 3rd party apps. Not sure the effect but reddit doesn't seem to really be hurting. Users want to move but reddit is just too good. I even still use it because the user content on there is amazing. I try to ask all my questions/have discussions on lemmy, but I'm one person. Reddit has infinity more always contributing. I think the management sucks, but the platform just isn't fully rivaled yet so they can keep milking their audience.

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[–] sphxre@ani.social 129 points 1 week ago* (last edited 1 week ago) (15 children)

Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?

Not only do I see your comment, it's not yet buried even 5 days after you've made it.

[–] MisterFrog@lemmy.world 1 points 6 days ago

Awwww yeaaah. Welcome friend, stay a while

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[–] TheFeatureCreature@lemmy.world 82 points 1 week ago (4 children)
[–] BedSharkPal@lemmy.ca 44 points 1 week ago (5 children)
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[–] bromosapiens@lemm.ee 81 points 1 week ago (12 children)

I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

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[–] daniskarma@lemmy.dbzer0.com 67 points 1 week ago (10 children)

Ok tidy up this place. We have visitors coming soon.

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[–] daggermoon@lemmy.world 51 points 1 week ago (1 children)

That's why I left. I regret nothing.

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[–] Brown_dude69@lemmy.world 44 points 1 week ago (7 children)

Just came to lemmy again after learning this shit!! mass exodus coming soon

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