I don't think that they tried to create drama for Hamilton / Ferrari. I think they try to create drama for all the drivers and teams by throwing shit at the wall and hoping it somehow makes The Product better.
For years they've been playing radios with no context specifically to make things seem more dramatic. It's lying, it erodes the truth, it affects how drivers are treated, it affects the narratives within the fan base, it's trash TV. But it's a lot easier than being responsible with how you present reality.