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This is hilariously out of context.
The actual product they’re developing (not available for purchase yet) is a vape that does the opposite, to help you get off of vaping.
But for an innovation contest, they reversed how it works. It is way funnier and more attention grabbing this way. AFAIK there are no plans to ever commercialize this version.
oh man!
It's real, but not a commercial product. I think it was made by students, either as an engineering project or a computing project or something similar
It was made for a tech competition as a joke. Originally it was designed for quitting vaping but they thought it would get more attention in the competition if it was "evil" so they made it evil.
And then we laugh and go, "What a sick and crazy idea and by pointing out how crazy it is, society will learn not to do this."
And then a decade later, you'll see it in stores.
Source: am in marketing.
Vape companies:
Oh you mean the Torment Nexus? From the book ‘Don’t Build the Torment Nexus’?
Really hope I don't have to wait a decade for one of these
So... Is marketing just like comedy, all about timing?
It would be much darker if they made it so that the more you smoke the more quickly the 'pet' dies.
Reading the comments, thats actually how is it was designed, but for the lols they switched it to be "evil" as a lark.
The actual designed is that way
Evil geniuses think alike!
Bwah-ha-ha!
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They should do this, but for fruit.
What they actually should do is this but the other way round. The thing dies when you puff too often, with the time you need to pause between sessions in order to keep it alive getting longer and longer. But monetary value behind this is way smaller, so it's not going to happen.
yeah that's actually fuckin brilliant and would absolutely be on that bandwagon!
"Inhale, or the fruit dies!"
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This isn't the same link but i remember the story from a few days ago. Here is an interview with the creators
That's a hilarious project
Lung cancer level funny