this post was submitted on 14 May 2025
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Cool. Won't affect me, but good to know.
Hate to see it but... it makes sense.
It's wrong, sure, in many ways (privacy, ecology, ethically depending on the dataset) but if there is 1 application where generative AI ads would make sense is through a personalized stream. So... yes it's bad, consumers might reject it, but it's not the actually dumbest way to use a terrible technology.
To be clear, again, I 100% hate it but if I was a greedy Netflix stakeholder I'd think "Hmmm yes, maybe!".
I'm not familiar with how Netflix's ad tier works and am almost afraid to ask, but could someone ELI5?
If a company wanted to push an ad on Netflix, wouldn't it be up to them to decide whether to use AI make the thing? Or is this sort of the equivalent of a small business sending a script to the local radio station to have the DJ read it (i.e. rather than producing their own ad), except they add some AI-generated visuals?
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Annnnnnnnnnnnnd it’s gone